Media assets I developed at Publicity Nation PR to support artists' campaigns, strengthen their public image and secure coverage across relevant outlets. The work meant crafting clear, compelling narratives aligned with each artist's brand, to industry standards for professional press communication.

A full market analysis and a tea company built from the ground up: the brand concept, product differentiators, visual identity elements like the logo and packaging, and positioning within the competitive landscape. Research, strategy and creative execution combined into one cohesive, market-ready concept.

After an in-depth analysis of the Starbucks location near the UIC campus, my team developed The Barista Experience: an interactive, community-focused activation designed to strengthen engagement between the store and the campus community.

As part of a larger brand strategy project for Apple, I developed and designed a blog post to support the campaign narrative: researching the target audience, defining the communication angle, and crafting a visually cohesive layout aligned with Apple's tone and aesthetic.

A secondary-research audit of Starbucks and its UIC campus store (UVM Starbucks): brand history, mission and personality, brand equity and associations, products and pricing strategy, social media, local competitors, Gen-Z and Millennial consumers, the neighborhood, and a PESTLE analysis, closing with growth recommendations.